Video Marketing 101: Tools + Strategy

Here's a training on how to market your services and blow up your business with video! 🎬(recorded September 2019)

Discussion points:

Basic equipment needed for video marketing
Platforms to choose from
Content planning: what to talk about 💕
Ways to recycle video content
→ Video strategy action plan

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Are you thinking about promoting your business with a free Facebook group?! Here are some things to think about so that it builds community and makes you money ...without burning you out. (Heed my warning stories 🚨) 

Also mentioned in this video: 

Step-by-Step Video Content Snowball That Builds Your Audience (with full transcript) - https://www.jenobermeier.com/blog/step-by-step-video-content-snowball-that-builds-your-audience

Creating Community Online (with full transcript) - https://www.jenobermeier.com/blog/creating-community-online

Graphic Design Stuff (with full transcript) - https://www.jenobermeier.com/blog/graphic-design-stuff 

Free vs. Paid Content: How to Decide! (with full transcript) - https://www.jenobermeier.com/blog/free-vs-paid-content-how-to-decide

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Free vs. Paid Content: How to Decide!

             

How do you know when to share your "secret sauce" and when to hold back?

Here is a range of options for deciding which content/topics you should give away freely and what you should charge for.

My vlogcast is here to teach you exactly how online businesses work, without the sales pitch.

(What's a vlogcast?? It's a daily live video blog + podcast, all in one!)

You can join in to talk to me daily on Facebook, or subscribe to the show on YouTube, Apple, or Google Podcasts.

My blog (www.jenobermeier.com) hosts every episode replay and includes full transcripts - so that you can search for the content you need now.

About: Jen Obermeier is an entrepreneur and certified business coach and consultant. Her company, Pro Organizer Studio, was founded in 2016 as a business resource for the professional organizing industry and serves a worldwide audience. She believes that you too can make an online business out of who you are and what you know! Learn for free from her about ev...

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The Mindset Shift You Need to Adapt to Virtual Project Management

Hi there! Watch the live rehearsal of a short presentation I am giving tomorrow for Vishion Virtual Market at this link: https://www.facebook.com/jenobermeier/videos/514058296165500/

To attend the real thing and get the free resources I'll be sharing post-webinar, register at vishion.co/virtualsessions/#jen. It's happening live at 12p EST on Wednesday, April 15th!

Here's our shirt shop I mentioned ;) https://represent.com/…/pro-organizer-s…

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The Podcast Process

We discussed:

- How I became aware of podcasts

- Why waiting to start a podcast was a mistake!

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Bookclub Week 3: Interpersonal Super Skills

               

It's Chapter 3 from The Last Safe Investment and if you haven't started reading it, JUST SHOW UP ANYWAY. I'll make sure you get the gold nuggets! 💎

We discussed:

→ Leadership + Influence
→ Public Speaking
→ Visioning
→ Teaching
→ Selling
→ Networking
→ Holding Paradox

Favorite Quotes:

"People who do not learn about sales tend to feel highly victimized by 'the economy' as a nebulous force they don't understand... [the economy] doesn't create opportunity on an individual scale. People do."

#woowoo "When you sense paradox, you've found a key to a dimensional doorway. Unlock the door (by holding the paradox) and your consciousness will expand to include all the perspectives, benefits, and insights offered native to the new dimensionality. Almost like a zipper, holding together two folds of the universe, just waiting for you to unzip your current reality and reconsider *everything* based on a new context."

Mentioned in this chat:

People Will Tell You What They Will Pay For... If You Li
...

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Bookclub Week 2: Super Skills That Pay Millions

           

We are discussing Chapter 2 of The Last Safe Investment by Michael Ellsberg and Bryan Franklin. Get it here: https://amzn.to/2ySLFQZ (affiliate link)

There are 4 categories of "Super Skills" that pay off *infinitely* more over your career than regular ol' Skills: Interpersonal, Creative, Technical, & Physical.

In this episode, we talked about how you should be relating what you are teaching, selling, or coaching about online back to one of the skills in these categories. This is going to make your life WAY EASIER.

Here's a screenshot of all the Super Skills: https://www.facebook.com/…/126028185694…

Let me know in the comments what you got from this discussion!

P.S. Like my lighting better? I rarely use my nice professional ring light and figured it was time now! It's this one: https://amzn.to/39X2VSg

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People Will Tell You What They Will Pay For... If You Listen

             

Soliciting constructive feedback helps you know what problems people will pay to have solved. You can easily stand out in your market (and get things off the ground faster) by being OPENLY COMMITTED to continuous improvement. This is not a passive process but is a leveraged investment of your energy that will pay you back for years.

So - let's make you some money ;)

Mentioned in this episode:

Getting Positive Feedback: https://www.facebook.com/jenobermeier/videos/670149250218867/

Dealing With Haters: https://www.facebook.com/108720847425288/videos/640379306525318/

Video Content Snowball: https://www.facebook.com/108720847425288/videos/626188214610577/

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Here's Why You Need Some HATERS.

              

Hi, fam! We talked today about how to deal with rude people online and what it actually means when people take the time to send you mean emails or comments 😡.

(By the way, people totally hit that angry button emoji by accident all the time. It may not mean anything if you get one!)

Listen and let me know when you get your first badge of honor ;)

Mentioned in this episode:

- My dad's first FB live: he deleted it because he wasn't happy about the sound :( :( :( stay tuned for next time. 💔

- Video resources list: https://www.facebook.com/jenobermeier/posts/123228789307827

- Sunday book club replay from last week + details for week 2: https://www.facebook.com/jenobermeier/videos/216283659810458

 

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Your Legal To-Do List!

              

Here's your legal to-do list! 

We covered some basics about:

- Contracts
- Terms & Conditions and Privacy Policies
- Email List Legalities
- Business Formation (LLCs, etc.)
- Trademarking

Annette Stepanian's course creator bundle is currently 15% off (affiliate link): https://shop.yourlegalbff.com/…/zHUz2DbE

The Contract Shop has a course on trademarking which is currently 20% off (affiliate link): https://thecontractshop.com/…/trademark…

OH AND! You have to disclose affiliate links ;), just like I am doing. It's illegal not to! Here is a resource for that: https://prettylinks.com/…/affiliate-li…/

Contracts: LegalZoom is not bad for basic stuff. You can also Google "free contract template for ______" (your industry) to get an idea of what should be included.

Cookie Consent maker: https://www.osano.com/cookieconsent

Terms & Conditions generator: https://www.termsfeed.com/terms-condit…/

Privacy Policy generator: https://www.freeprivacypolicy.com/

*Be an adult. Pay for an initial consul
...

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